Press Release

- Monthly sales grew sixfold within one year of launch, with strong consumer demand on social media for additional varieties

- Made with VIVID KITCHEN sauces to reduce sugar while providing protein, dietary fiber, and satisfying fullness

VIVID KITCHEN is Dongwon Home Food’s brand specializing in low-sugar and low-calorie products, launched in 2020 based on the company’s more than 30 years of accumulated R&D expertise. The three Low-Sugar Burritos introduced in November last year—Korean Fried Chicken, Spicy Charcoal-Grilled, and Barbecue—have received strong consumer response, with monthly sales growing approximately sixfold within one year. Consumers have also actively requested additional varieties through social media and other channels.

Building on this strong response, VIVID KITCHEN has introduced three new Low-Sugar Burritos: Chicken Breast Chipotle, Chicken Breast Stir-Fried Gochujang, and Beef Mala. All three products are made with VIVID KITCHEN’s low-sugar sauces, which use allulose to reduce sugar content, and meet the low-sugar standard of less than 5 g of sugar per 100 g. Whole-wheat tortillas and cauliflower rice provide additional dietary fiber and satiety, while each product contains at least 8 g of protein. The burritos can also be conveniently heated in a microwave.

The Low-Sugar Chicken Breast Chipotle Burrito combines VIVID KITCHEN’s Low-Sugar Chipotle Sauce—which has sold more than 500,000 units within one year of launch—with chicken breast and cheese for a rich and savory flavor.

The Low-Sugar Chicken Breast Stir-Fried Gochujang Burrito features a variety of bibimbap-inspired ingredients, including zucchini, egg, and carrot, paired with VIVID KITCHEN’s Low-Sugar Stir-Fried Gochujang Sauce. The Low-Sugar Beef Mala Burrito combines beef, tofu skin, bok choy, and other ingredients commonly used in mala xiang guo with VIVID KITCHEN’s Low-Sugar Mala Sauce.

To celebrate the launch, Dongwon Home Food will hold a “Build Your Own Burrito Bundle” promotion through the official VIVID KITCHEN Naver Smart Store through the 23rd, offering a 35% discount to customers who purchase five or more burritos.

“We developed these products using sauces from VIVID KITCHEN, Korea’s No. 1 low-sugar sauce brand, to make it easier for consumers to enjoy healthier choices in their everyday lives,” said an official from Dongwon Home Food. “We will continue to introduce a wider range of convenient meal products that consumers can enjoy with less concern about sugar intake.”