Press Release

- Offering a wide range of products, from Korean Bulgogi Sauce and allulose to Zero-Sugar Ade and Konjac Jelly

- Builds on strong global competitiveness demonstrated by 600% growth over one year on Amazon U.S.

Dongwon Home Food (CEO Jung Moon-mok) announced that VIVID KITCHEN, its brand specializing in low-sugar and low-calorie products, has officially launched on Amazon Australia.

Through Amazon Australia, VIVID KITCHEN is offering a diverse range of products, including Korean-style Bulgogi Sauce and allulose, a widely used sugar alternative, as well as products such as Zero-Sugar Ade and Konjac Jelly.

The launch on Amazon Australia follows VIVID KITCHEN’s strong performance on Amazon U.S. The brand began selling on the U.S. platform last year and recorded approximately 600% growth over the course of one year. In addition to its presence on Amazon in the U.S. and Australia, VIVID KITCHEN plans to expand into global markets through a variety of new sales channels.

“With global demand for K-food continuing to rise, Australia is particularly attractive as the ‘Healthy Pleasure’ trend—enjoying healthier food without compromising on taste—has become increasingly popular,” said an official from Dongwon Home Food. “We will continue to introduce Australian consumers to a broader range of VIVID KITCHEN products that combine authentic Korean flavors with the benefits of low-sugar and low-calorie formulations.”