Press Release

- New products launched in response to the growing trend of replacing meals with sandwiches and bread-based options

- Five-product lineup includes Truffle Mayo, Aioli Sauce, Maple Garlic Toast Sauce, Burger Sauce, and Spicy Mayo

Dongwon Home Food (CEO Jung Moon-mok) announced the launch of the Low-Sugar Delight Mayo Series under VIVID KITCHEN, its brand specializing in low-sugar and low-calorie products.

The VIVID KITCHEN Low-Sugar Delight Mayo Series was developed around the concept of delivering the delight of gourmet flavors without the burden of added sugar. The lineup consists of five spreads and dipping sauces designed to pair with bread-based meals such as sandwiches and toast.

The new products include Truffle Mayo, which combines the rich aroma of truffle with the creamy flavor of mayonnaise; Aioli Sauce, featuring the savory combination of garlic and mayonnaise; Maple Garlic Toast Sauce, which balances the sweetness of maple syrup with aromatic garlic; Burger Sauce, made with dill and pickle juice for a refreshing tang; and Spicy Mayo, which delivers a rich and spicy flavor with Cheongyang chili peppers.

Dongwon Home Food developed the new series in response to the growing number of consumers replacing traditional meals with sandwiches, baguettes, sourdough, and other bread-based options. As healthier breads such as low-sugar and high-protein varieties gain popularity, the company used allulose instead of sugar to create spreads and dipping sauces that can be enjoyed with less concern about sugar intake. Each product contains no more than 3g of sugar per 100 g while maintaining the distinctive flavor of each sauce.

To celebrate the launch, Dongwon Home Food is offering the Low-Sugar Delight Mayo Series at a 30% discount through the official VIVID KITCHEN Brand Store and major online retailers.

“Rather than simply lowering calories or sugar content, we focused on exceptional flavor that can elevate sandwiches and bread-based meals,” said an official from Dongwon Home Food. “We will continue to offer gourmet experiences that can transform an everyday dish into a special meal with just one sauce.”

VIVID KITCHEN is Dongwon Home Food’s diet-management brand, which introduced Korea’s first low-calorie sauce in 2020. The brand currently offers approximately 55 products, primarily low-sugar and low-calorie sauces that reduce sugar and calories while maintaining the familiar taste of conventional sauces. VIVID KITCHEN ranked No. 1 in market share in Korea’s low-sugar and low-calorie sauce market for three consecutive years from January 2023 through December 2025, excluding ketchup and mayonnaise, according to Kantar Korea.