Press Release

- Kimchi Salsa and Kimchi Chipotle Mayo combine the distinctive flavor of Korean kimchi with globally popular sauces

- First launched in the U.S. in 2024, with average daily sales now up approximately 700% from the initial launch period*

Dongwon Home Food (CEO Jung Moon-mok) announced on August 21 that it is launching two VIVID KITCHEN kimchi sauces in Korea following their strong sales performance in the U.S., where they were originally introduced as export products.

The VIVID KITCHEN kimchi sauce lineup consists of two products: Kimchi Salsa and Kimchi Chipotle Mayo Sauce. Kimchi Salsa is a Korean fusion sauce that combines the distinctive flavor of kimchi with salsa and features visible pieces of finely chopped kimchi and tomato. In January this year, the product received a Superior Taste Award at the 2026 International Food and Beverage Quality Evaluation. Kimchi Chipotle Mayo Sauce combines the savory umami of kimchi with the smoky heat of chipotle sauce. Both products are highly versatile and can be used as dipping sauces for foods such as nachos and tacos, as well as cooking sauces for dishes including pasta and lasagna.

The two VIVID KITCHEN kimchi sauces were first introduced in the U.S. in 2024, ahead of their launch in Korea. The combination of familiar sauces such as salsa and chipotle with the distinctive flavor of kimchi resonated well with U.S. consumers. In the first quarter of last year, VIVID KITCHEN also opened a dedicated brand store on Amazon in the U.S. Since launch, average daily sales have grown by approximately 700% compared with the initial launch period.

“The positive response from U.S. consumers to products that combine familiar global sauces with distinctly Korean flavors has led us to introduce these products in Korea as well,” said an official from Dongwon Home Food. “As a leading K-sauce brand, we will continue expanding our global presence through innovative new products and proactive marketing activities.”

The two VIVID KITCHEN kimchi sauces are priced at KRW 5,580 each, with *Kimchi Salsa available in a 215g package and Kimchi Chipotle Mayo Sauce in a 235 g package. The products are available through VIVID KITCHEN’s official Naver Brand Store. A 30% discount promotion will run through September 4 on the official Naver Brand Store and major online retail platforms.