Press Release

Dongwon Home Food Secures Presidential Award-Winning Hanwoo for 16th Consecutive Year, Sets New Auction Price Record

- Presidential Award-winning Hanwoo sold for KRW 98.64 million at the 29th National Hanwoo Competition, setting an all-time auction record

- “As a Total Protein Provider, we remain committed to delivering premium-quality meat products and supporting the sustainable growth of Hanwoo farms.”

*<Lee Young-sang, CEO of Dongwon Home Food's Meat Business Division (left), and Lee Jae-yoon, Chairman of the Korea Animal Improvement Association (right), pose for a commemorative photo after Dongwon Home Food successfully bid on the Presidential Award-winning Hanwoo at the 29th National Hanwoo Competition held in Eumseong, North Chungcheong Province, on November 4.>*

Dongwon Home Food announced on November 5 that Geumcheon Meat, its leading online wholesale meat platform in Korea, has successfully secured the Presidential Award-winning Hanwoo (Korean beef cattle) for the 16th consecutive year.

At the 29th National Hanwoo Competition held in Eumseong, North Chungcheong Province, on November 4, Dongwon Home Food acquired the top-rated Hanwoo for KRW 98.64 million, setting a new record for the highest auction price in the competition's history. The award-winning Hanwoo received a 1++A grade, with a live weight of 866 kg and a carcass weight of 548 kg. Its auction price reached KRW 180,000 per kg, more than eight times the average auction price of Hanwoo traded this year.

Dongwon Home Food also secured the Hanwoo ranked 10th, which received the Chungbuk Nonghyup Intermediate Wholesalers Association Chairman's Award, for approximately KRW 23 million. The animal received a 1++A grade, with a live weight of 837 kg and a carcass weight of 529 kg, at a price of KRW 43,199 per kg. In addition, the company acquired the 12th-ranked Hanwoo, winner of the Korea Animal Improvement Association Chairman's Award, for approximately KRW 22 million. This Hanwoo also received a 1++A grade, with a live weight of 889 kg and a carcass weight of 575 kg, at a price of KRW 37,899 per kg.

Organized by the Ministry of Agriculture, Food and Rural Affairs, the Korea Animal Improvement Association, and the Hanwoo Association, the National Hanwoo Competition has been held since 1993 to improve farm productivity and income through selective breeding while promoting the value of Korean beef. Entries are evaluated based on a comprehensive assessment of meat quality, including marbling, meat color, and texture, as well as breeding conditions, disease prevention facilities, and food safety management practices.

Dongwon Home Food has participated in the competition every year since 2011 as part of its commitment to supporting Hanwoo farmers and providing customers with high-quality protein. The company plans to offer the Presidential Award-winning Hanwoo through Geumcheon Meat and its nationwide distribution network, including butcher shops, restaurants, and wholesale distributors.

Operated by Dongwon Home Food, Geumcheon Meat is Korea's largest online wholesale meat platform, offering approximately 1,000 meat products, including Hanwoo, domestic pork, and imported meat, at competitive prices to a cumulative customer base of 210,000, including butcher shops and restaurants. Meat industry specialists oversee the entire process, from sourcing to processing, while a nationwide next-day refrigerated delivery system ensures product freshness. Geumcheon Meat has also demonstrated strong consumer trust by ranking No. 1 in the meat wholesale platform category at both the Brand Customer Loyalty Awards and Brand of the Year Awards for three consecutive years, from 2024 to 2026, organized by the Korea Consumer Forum.

A Dongwon Home Food spokesperson stated, “As a Total Protein Provider offering a comprehensive range of protein foods, we will continue to deliver premium-quality meat products to our customers while fostering mutual growth with Hanwoo farmers.”